The Elements of Bad and in-Effective Sign Design

There are many factors of the sign design process that can make or break your signage. Understanding the ins-and-outs of sign design is important if you want your signs to be effective and compelling. Vital Signs has a lot of experience working with the sign design process and we are confident that we can help your business develop the perfect signs for your brand.

A lot of signs may possess numerous facets of successful sign design. Yet, they fail because of their placement. Sign location is an essential component that directly dictates whether a sign is successful or not. If you have the best sign every created, but you place it behind a tree, no one will ever see it. Thus, your entire investment into the sign design process is lost and it provides little to no return on your investment.

Color plays an important part in sign design. For example, a poorly designed sign may use an aqua background with green or yellow text. Anyone who dares look at that sign will suffer from burning eyeballs as they try to decipher the hidden message. Colors are stimulating and engaging, so choosing the right ones is a critical step in the sign design process.

Clutter is another common mistake that companies make. Simplify your message. You cannot and should not fit the entire motto and message of your company on your sign. Sum it all up in one sentence or a few words. Your sign is designed to bring a customer in, not to tell your entire story.

Finally, understand your climate. If you live in a wet climate, you must protect your signs from the weather and if you live somewhere windy, you must ensure that your signs are strongly secured to the ground or wall.

Vital Signs excels in all aspects of sign design. We have been helping businesses in Toronto, Thornhill,Richmond Hill, and the entire GTA design their signs for many years. If you have any questions, please feel free to contact us.