Sign Design Tips for Creating Effective Signs

Sign design is an important process that every sign company must consider when creating signs for their clients. Effective sign design isn’t always easy, but it doesn’t have to be hard if you have a strong understanding of the important sign design fundamentals. Vital Signs is an experienced sign design firm that specializes in the manufacturing and installation of signs.

The first factor of successful sign design is color. Every company has a specific color associated with their brand. For Starbucks, its green, McDonalds is yellow, Coca-Cola is red, and Pepsi is blue. Colors help us remember a business and their specific products as it embeds the company’s image in our memory. Recent studies have revealed that 80 percent of brand recognition is due to color. Don’t ignore this important element in the sign design process.

While color is important, so too is the readability of a sign. If you create a sign with text that is out of place, improperly sized, or with a bad font, you will damage the impact that your sign has. Achieving readability is paramount to the success of a sign. If a customer cannot read the sign, they will not take the time to explore your business and you will lose a potential sale.

Finally, size is another factor that influences the success of a sign. Do not ignore it in the sign design process. If you are advertising on the side of a highway, you will need a larger sign that is readable and big enough to tell the story of your business. If you try and stuff too much content in a small workspace, it will become cluttered and distracting.

Vital Signs offers sign design solutions to businesses in Toronto, Thornhill, Richmond Hill, and throughout most of the GTA. If you have any questions about our products or services, please feel free to contact us today.