Channel Letters are the Perfect Interior Signage

When installing signage, most store owners install them on the exteriors of their stores. However, you can install signage inside your store as well. One such type of signage are channel letters. Letters are versatile and can be placed in a variety of places, depending on your marketing needs. Most stores can find a use for letters as an advertising tactic, whether letters are installed as part of an interior decoration, or as an added utility to help customers find products more easily.

Here are some examples of how stores can use letters to their advantage.

A convenience store can place LED letters above certain food sections to advertise to new customers where different types of food are located. Big box stores do this because their stores are the size of several city blocks!

A store located in a mall may install lit letters near their storefront in order to advertise to mall shoppers where their store is, or what their business is. These letters may be illuminated by LEDs, but they do not have to be.

Letters can also be a part of a marketing technique. Spelling out your store’s name in large letters is a great way to draw attention to your store, as well as attract new customers.

The Best Place to Install Channel Letters

The best place to install your letters will depend on many factors. Here are a few to consider.

Where is your merchandise located in your store? If you shelve all your merchandise, customers may require letters installed from the ceiling in order to know what products are shelved near the back of the store. The shelves may be too tall for customers, especially teenagers and children, to see over them and have a clear, unobstructed view of the back shelves.

What are your operating hours? Illuminated letters are a great fixture in your store if you have night-time operating hours. Customers may need some help staying awake and they may be distracted. Having bright letters show them where their desired products and services are is a great strategy to increase your sales.

What is your store’s theme, if it has one? Some store themes work better with letters. It is common for big box stores and office supply stores, for instance, to hang letters from the ceiling to help visitors find their way around. Classic diners also have large lettering on both the interior and exterior of the store. There are many uses for letters, depending on the store’s thematic interior decoration.

Designing Channel Letters

You have a lot of choice when it comes to designing letters. They can be lit or non-lit. They can be large or small. They can be different colors or just one color. You can design your letters to fit your store’s theme exactly, without needing to worry about whether the designs of the letters will clash artistically with the rest of the interior decoration.

If the perfect design for letters that you need does not exist, you can easily have them manufactured. Letters are a great advertising medium to install in your store as a result, as they are simple, effective, and useful for store owners and customers alike.

For the best in channel letters, lit letters, and led letters, contact Vital Signs. We have helped store owners and operators install custom letters in their Toronto, Markham, Richmond Hill, Concord, Newmarket, Thornhill, GTA, Brampton, and Mississauga stores. For more information about creating and installing letters, contact us at our website today.