Channel Letters Are Better than Flat Cut Letters

Many businesses consider adding letters to their storefront to better advertise their business. However, simply adding letters to your store is the first step. The second step is knowing whether you want flat cut letters or three-dimensional (channel) letters that can also be illuminated.

There are obvious differences between the two, so you should know what these differences are and how they apply to your business. It is really important to know what signage you want, as your signage will be the first interaction many customers will have with your business.

In general, both channel and flat cut letters serve the same purpose. Once installed on the storefront of your small business, they are utilized to advertise your business to people walking or driving by. Seeing the name of a business in large, stylized letters can make a huge difference in terms of the amount of people who visit your store and who ultimately purchase your goods and services.

That being stated, channel and flat cut letters are a bit different. The difference between them may be important, depending on your signage goals. In this article, we will show you the difference between them, and why it matters to you.

Flat Cut Letters Are Too Physically Shallow

Flat cut letters are usually created with a base of either sheet metal or wood. They are installed on storefronts and do a good job of advertising the store to the local community. However, being flat, these letters lack the depth that may be required to enhance the visibility of the letters. In addition, illuminating flat cut letters may not physically be an option, which will reduce the visibility of the letters at night and in low-lighting conditions as well.

Although flat cut letters are more affordable, they may not be right for you if you have a larger budget and are concerned with the visibility of your letters.

Channel Letters Have Great Depth

These types of letters are almost always three-dimensional. You can illuminate them with neon or LED lights. As such, these letters are much more visible than flat cut letters. You can use them to advertise your business at night, which is great because it means that your business does not need to be open to continue advertising.

Finally, these types of letters are physically more visible, due to their three-dimensional shape. The more people that can see your signage, the more people that will visit your business based on your signage. You should always choose the most effective form of visible signage that you can afford in your budget.

Channel letters are Budget-Friendly

When it comes to determining the best signage for your budget, you must always consider how effective the signage will be. If it means stretching your budget just a bit in order to purchase much better signage, you should consider doing so. Channel letters, lit letters, and led letters, are all very effective forms of signage that you can use to increase your store’s visibility.

Vital Signs, with customer outreach in Toronto, Markham, Richmond Hill, Concord, Newmarket, Thorn-hill, the GTA, Brampton, Mississauga, and surrounding areas, can assist you with finding the perfect signage for your goals. For more information, you can visit us online at our website today.

● Flat cut letters may not be as effective as channel letters when it comes to increasing your store’s or small business’s visibility.
● You should always choose the best form of signage for your business needs.
● Consider your business’s goals, and how signage fits in with these goals.