Channel Letters: An All-in-One Solution for Your Business

Setting up a business can be expensive. Most of the expense is not located in individual items, but spread out over everything you have to do to start your business. However, there is a way you can consolidate your advertising requirements when starting out by purchasing channel letters. Channel letters, which can either be lit letters or led letters, allow you and your partners to consolidate your company’s name, logo, and slogan into one entity.

You can hang channel letters anywhere you want, inside or outside your store. Many business owners choose to hang their lit letters and led letters outside above their front window or door, so they can advertise at night. In doing so, they can gain customers they never could have reached during the day, like “the friend of the second cousin of the taxi driver who drove past their store while on the way to the airport.” It amazing how some stores acquire their customer base.

You may, for instance, find some Japanese tourists in your shop some day in the future because they heard about your store from friends of soldiers stationed in Japan. What matters first, before collecting wondrous stories of how customers come to shop at your store, is to make sure your local community knows about your store.  Channel letters, whether lit or led letters, are perfect for this goal. The key is to do it affordably.

Why Channel Letters Help Save You Money

There are hidden costs in everything, especially if you want to end up with a premium product. Hidden costs in advertising include artistic design, engineering design, the costs of hiring an advertising firm, and implementing your designs in various formats.

In addition, since your name, slogan, and logo are separate, the hidden costs can be tripled. Although many business owners are fine with this arrangement, many business owners are also interested in saving money where they can.

By combining your name, slogan, and logo into your lit letters or led letters when purchasing channel letters, you can save a lot of money. One designer is needed. One engineer is needed. One manufacturer is needed. Installation is also a breeze.

Channel letters are worthwhile and you can pay for all your advertising costs, and then some. No matter how much you pay to create the perfect channel letters for your business, rest assured that the cost will be dwarfed by the revenues flowing in from new customers. With lit and led letters, you can start to reach people in your local community by advertising directly to them.

Physical advertising trumps other forms of advertising any day because your customers will not be able to avoid it. Signage does not disappear because a customer is not interested in visiting your business at that moment.

However, customers can opt-out of other forms of advertising by sending business emails to their spam folder, by turning the channel on their radio, or by turning off their phone. Installing signage, for instance, is a winning strategy because it cannot be turned off or tuned out.

This is why people still rent billboard space and why business owners and operators still purchase channel letters, lit letters, and led letters.

If you are interested in saving money and reducing your advertising expenses, you should consider purchasing channel letters, lit letters, and led letters from Vital Signs. Signage can be delivered across Ontario, including to Toronto, Markham, Newmarket, Thornhill, Richmond Hill, Concord, Brampton and Mississauga. For more information regarding the best signage for your business, contact us at our website today.