Blog
Facilities
Channel Letters: The Innovation Your Business Is Missing
You run a small business and have tried everything to make your store more visible to your customers and the larger community. You sell an excellent product, have loyal customers, and have a great reputation, but it is not enough. To grow your business, try increasing your storefront’s visibility using channel letters. Channel letters may not be a new innovation, but they are an important one many businesses are missing. Choosing not to publicly advertise your business can lead to a loss in sales revenue. Here are three reasons why channel...
read moreImprove Your Sign Design with a Great Logo
No matter what business you are in, the size of your store, or how many years you have been operating, your logo is more than just a representative picture of your business. It is a symbol of everything you and your business represent, and has the ability to elevate your business to symbolize your entire industry, if done right. Like Apple Computers’ half-eaten apple decal, your logo should be a symbol for your industry. Here are five great steps to creating a timeless and appealing logo for great sign design. Keep Your Sign Design Simple...
read moreSignage Is the Key to a Great Shopping Experience
The first impression new customers get of your store, beyond seeing your online profile or website, is the signage. Imperfect or damaged signage can instantly ruin their shopping experience, and can lose you a loyal customer. This is why it is important to make sure your signage looks great all year round, no matter what you sell. A loyal customer can have great financial implications for your business. Even if you own a dollar store, for instance, a loyal customer that purchases multiple items several days of the week can be a better asset...
read moreCustomers Will Love Your Signs This St. Valentine’s Day
Love is in the air and it is infectious. From person to person, and between loved ones and their families, St. Valentine’s Day is a time to cherish those who are close to us. Small businesses run and operate like a large family, as customers and the staff form lifelong connections. Show your love for your customers this St. Valentine’s Day by replacing your aged and outdated signs. They will appreciate the efforts, especially when shopping for gifts for their spouses. Here, in more detail, are four reasons why your customers will love your...
read moreTwo Reasons Neon Pylon Signs Will Brighten Your Winter
Winter has arrived and, as the days grow colder and the night becomes darker earlier, the city lights glow brightly. If you do not have a neon pylon sign advertising your store to your local community, you are wasting a precious advantage that other businesses are using to their fullest benefit. Pylon signs are a great way to advertise during the winter and year-round. Not just useful for their presence and visibility, pylon signs are affordable and provide a great means to advertise your business. In more detail, here are two great reasons...
read moreFour Ways to Improve Your Signage Today!
Signage is a very important renovation you can make to your small business. It is also one of the most affordable. Having a pristine and beautiful outdoor sign will do wonders for your advertising and sales potential. Whether you use them in all sorts of weather conditions, or only during the busiest sales seasons of the year, outdoor signs are very helpful when used efficiently. There are several things you must do to use your signage effectively: you need to maintain its appearance, use traditionally acceptable fonts and formats, make it...
read moreWinter: The Best Time to Update Your Storefront Sign
As a small business owner and operator, you care greatly about your professional profile and reputation. Your standing in the community means a lot and can influence your sales and revenue streams year-round. One of the best, simplest ways to increase and improve the impressions customers and visitors have regarding your business is to renovate with new storefront signs. Small renovations, like replacing your storefront signs, can have a huge positive effect. Strategically, the best time to renovate is during the winter, when people’s...
read moreWinter Is Coming: Three Reasons to Renovate Your Signs Before Summer
Signs can get damaged over time due to weather conditions. The winter can be a challenging time for most customers to visit your store. There are many weather conditions that can inconvenience your customers, and they may delay or skip purchasing your items for a closer competitor. Bad weather, cold snaps, and spending their vacation time with family, all consume their time. However, wintertime can be one of the best times during the year to improve your store. Renovations, no matter how small, will be worth their price when the spring and...
read moreThree Ways to Improve Your Outdoor Signs and Stand Out
Almost every business in operation has outdoor signs. However, not every business owner knows how to capitalize on their storefront signage as fully as possibly, resulting in the possibility of lost future sales potential. Here are three ways to take advantage of your outdoor signs and attract more customers to your business. Place Your Outdoor Signs in Well-Lit Areas This is a no-brainer. Your outdoor signs should be placed in a well-lit area so customers can see your business advertising. However, this is not good just for the night-time,...
read moreTop Four Reasons Neon Signs Are Great for Day Owls Too
While neon signs are great for night owls, they are also incredibly beneficial to day owls and businesses during the day as well. It might seem counter-intuitive to run your neon sign during daylight hours but you will derive many benefits from doing so. Here are the top four reasons why neon signs are great for businesses with daytime operating hours. An Essential Nostalgic Piece of Americana The neon sign is a classic staple of the 1980s club, complete with a brick wall behind it. Not just an iconic image in the bar and comedy scene...
read more