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Sandwich Board Signs: The next Great Advertising Advantage
You probably know of sandwich board signs from the local pub or restaurant, where daily specials are posted on them to increase public interest in dining there. Sandwich board signs are also featured prominently in the media, as well as gracing the sidewalks of many diverse businesses, from car dealerships to theaters to sporting arenas. However, every business can find some use for sandwich board signs. Here are the top four benefits sandwich board signs have for small businesses. Sandwich Board Signs are Portable Very few store signs are...
read moreThe Peripheral Requirements of Great Storefront Signs
Installing a new storefront sign is a great way to attract more interest in potential visitors. With a great product and a little luck, you can even grow your customer base by doing so. However, your storefront sign is not the only thing customers notice when they walk or drive by your store. Pedestrians are judging your store based on the sign, your storefront window, the exterior wall and surrounding area leading up to the parking lot, as well as the local neighborhood. Ensuring all these areas are pristine and clear is easier to do than it...
read moreSign Design Solutions to Improve Your Business Appearance
We cannot all be Jacks-of-all-Trades. You may be a great small business owner but, for some things like sign design, it may be better to leave that to the professionals. When you hire a professional sign designer, you know that your signs will be perfect, every time. Here are the top five solutions to problematic sign design, which will improve your business’s reputation online, and in your local community. Reduce Sign Design Clutter Many store and small business owners often clutter up their signage with too much information. This can cause...
read moreBigger Is Better: A Main Advantage of Channel Letters
You may own or operate a small business in a strip mall, or on a busy street. Conventional store signage space may therefore be limited, and you may feel that you and your business are hindered by this fact. However, with channel letters, you no longer have to worry about limited space. You can now use the entire front of your store to mount channel letters. In addition, you are no longer limited to the space of conventional signage. Here are the top four physical benefits channel letters provide for your business’s storefront advertising and...
read moreRenovate Your Signage for Spring
Winter is almost over and you will most likely experience a sales increase as the winter sales slump ends. This slump may be due to increased foot traffic in your store or small business, or it may be due to the type of inventory you stock. Regardless, a literal change of face for your small business, by changing your signage, will appeal to your customer base and new visitors. With a simple signage upgrade or change, you will stand out from your competition by appearing fresh and exciting. Here are the top four benefits signage will have on...
read morePictorial Signs Are Easy to Remember
Some of the most iconic signs are pictorial. Companies like Apple, Ford, and Microsoft can be identified solely by their logos. The McDonald’s symbol, the Golden Arches, is immediately recognizable the world over. There is a simple reason for this: Pictures and images help consumers remember your business. This advantage of pictorial signs is especially helpful if your industry is oversaturated and competition is fierce. When you use pictorial signs, customers that pass by your business, whether they are walking or driving, will immediately...
read moreWhat to Consider When Purchasing a Pylon Sign
A Pylon sign is a large investment every small business must consider thoroughly before purchasing, not only financially, but geometrically as well. However, while a pylon sign is great for visibility and can direct customers to your doors rather easily, there are a few things you must consider before purchasing one. First, you must find out whether it is legal for you to purchase and install a pylon sign outside your business. This is especially important if you do not own the land your business is on, but just rent it out. Second, consider...
read moreDuring the Cold, Dark Winter Months, Use LED Storefront Signs
By now, winter has fallen and the winds are picking up in Markham and Newmarket. Due to the shorter days and longer periods of daytime darkness in Canada, you are now facing an increasing challenge as a small business owner of increasing your visibility to the general public. In addition, less amounts of shoppers are walking around and, if you have been operating your store for a while, you are probably used to the decrease in sales revenue for these cold, dark months. However, it does not have to be this way. There is a solution to the dark...
read moreFive Benefits of Sidewalk Signage
You probably see sidewalk signage every day when you walk around your local commercial district. It seems as though every coffee joint, bar, and pub has sidewalk signage nowadays. While some business owners use sidewalk signs to post messages to their community, others write down food and drink prices or funny messages for pedestrians to see while they are passing by. Even if your business expertise is not in the food and beverage industry, you too can benefit from sidewalk signage as well. Here are the top five benefits you will receive by...
read moreWhat to Consider When Purchasing Indoor Signs
Small business owners do not usually purchase indoor signs as much as they purchase outdoor signs, because most advertising is used to attract your customer into your store. However, purchasing indoor signs can be very beneficial for your business growth and sales revenue. The Top 5 Reasons to Purchase Indoor Signs for your Store Less Confusion About Store Layout The layout of a store can be very confusing for customers. The amount of shelves, to the shelves’ height, to the way your products are organized, can all lead to customers’ confusion...
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