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Sign Boxes Help Simplify Your Message to Customers
The amounts of information consumers receive while shopping is massive. Even if they only focus on the information provided by your business, a customer can still be overwhelmed. Very few businesses sell one type of product or service because they cannot afford to. Even a business that specializes in painting cars still offers a plethora of different paint packages involving the car’s color, type of paint used, and more. It can be incredibly overwhelming and customers may not be able to make a decision right away due to this great influx of...
read moreThe Types of Customers Who Need Pylon Signs
Pylon signs are those tall structures that advertise business and products that you may have seen while driving to the mall. They are tens of feet tall and highlight the major businesses that you can find at that mall. They can be seen for hundreds of yards, if not miles. This is the reason why you should invest in a pylon sign of your own, or purchase and share one with other nearby businesses at your strip mall or business complex. 3 Types of Customers That Need and Can Benefit from Pylon Signs Tourists Your business may be famous for your...
read moreAwnings and Canopies Benefit Your Most Vulnerable Customers
Most businesses strive to keep their customers happy. It is one thing to claim you have your customer’s interests in mind; it is another to create initiatives for their well-being. Customers want to be valued by the businesses they shop at, and they want to know whether their businesses are wholesome and moral before they shop there. This is why so many customers care where their products come from. For example, the term organic is an extremely popular one that many customers consider when choosing produce. When it comes to coffee, you may...
read moreWeather-Proof Your Marketing & Advertising Budget with Channel Letters
Channel letters are made with aluminum, which has great properties that protect it against the weather. This is why you rarely see an airplane that is rusting. Most of them are made of aluminum. When pure aluminum comes into contact with oxygen, a layer forms on the surface of the aluminum called aluminum oxide. This is a whitish powder that you can wipe off the aluminum. It may take a few minutes to do so but this amount of maintenance is nothing compared to other forms of metal signage. This is why aluminum stands up so well to all forms of...
read moreThree Reasons to Light Up Your Life with Sign Boxes
Sign boxes, also called light boxes by some, are widely thought to be one of the most effective forms of advertising and marketing a company can invest in. Physical installations are a great idea to capture customers’ attention, especially when you are forced to compete with other businesses in your area. In addition, your ability to introduce some flair and literally light up your signage is also very important to making your business stand out. Here are the top three reasons why you should purchase and install sign boxes today. Show...
read moreBrighten Up Your Customers’ Days with Lit Channel Letters
In past articles, we have described the various benefits you and your customers receive from channel letters. However, simply having channel letters, while great on its own does not help you reach your full sales potential. Even better than installing normal channel letters is installing channel letters that light up with LEDs. Not only is this cost-effective but it also guarantees that you can advertise and market your business to your local community, even after you close your shop for the night. Here are the top two reasons why LED lit...
read moreProtect Your Storefront From the Elements with Awnings and Canopies
Winter, spring, summer, or fall, we cover it all with premium awnings and canopies, each unique in their fitting and installation to ensure your storefront is kept in pristine condition year-round. Saving your storefront from elemental damage can be greatly beneficial to endearing your business to potential customers. If your storefront continues to look nice year-round, customers will know you appreciate your business as much as they do and they will continue to shop with you. Winter Winter weather can be harsh. Most days, it will be mild,...
read moreStand out from Your Competition with Pylon Signs
One of the main ways you can get a person’s attention without having to establish a relationship with them first is to place a sign outside your shop. However, regardless of the size or location of your business, it is very likely you are also competing against other local businesses for customers. Simply hanging a sign on your store’s exterior wall will not do enough to garner visitors’ attention. You need to place your signs as close to the customer as possible, and as far from your competition as possible. Pylon signs are a great way to...
read moreSignage Is the First Impression Customers Have
You have probably been in this situation before: You are running late today and you are rushing to work. As you run past busy streets, you know you cannot shop and do your errands right now, but you make a mental note of which stores are where, so you can return to them later. After you have finished work, you return to the stores you saw earlier. This is the main advantage signage offers small businesses. The ability to be remembered is the reason why stores are still in business. After all, if they were not memorable, customers would shop...
read morePylon Signs are a Rural Business’s Secret Advertising and Marketing Weapon
Not every small business is located on a city street. Many are located in rural areas, often near highway or freeway exits. Store owners who may not own prime real estate can still take advantage of their locations with pylon signs. Local tourists and visitors driving around will need to locate your store, even if it is just off the highway. Pylon signs are great for gaining local recognition, especially if your customers and visitors are driving to see you and your business. Pylon signs stand tall against the landscape, and, if the...
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