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Sign Boxes: Old School Charm with New Age Businesses
Every day, new businesses open and old businesses close. Markets are in a constant state of flux and this is most apparent in marketing and advertising. New businesses need all the marketing and advertising they can get in order to create a stable foundation to generate revenue and build a loyal customer base. Sometimes, the best way to garner attention for yourself and your business is to focus on a niche and stand out. This is where advertising “angles” comes in. Every business needs an “angle.” This means the operator of the business needs...
read moreVisibility Trumps All: The Main Benefit of Installing Pylon Boxes
Many things become too complicated in life because we make them complicated. Somewhere in the decision making process, some of us have the thought that making something more complicated and harder to achieve makes it more worthwhile in the end. However, the opposite is true. We should be simplifying the processes we use to achieve our goals and ambitions. There is no need to add unnecessary challenges in life. Life is hard as it is. However, it does not have to be this way. Therefore, sometimes, the simplest explanation is the best one. When...
read moreAdd a Little Mystery to Your Business with Awnings and Canopies
Halloween may be coming up in a few weeks but everyone likes a little mystery all year round. Like Ben Affleck’s acting ability, we all like not knowing specific things about people, characters, and places. Haunted houses are great because you never know what will be waiting for you inside. Mystery works. Mystery is intriguing. You can apply the same principle of mystery to your small business or store and increase your revenues as a result, with awnings and canopies. Increased Shade Installing an awning or canopy on the exterior of your...
read moreIlluminate the Night and Your Business with Channel Letters
Every business needs to have some advertising and marketing outlet if it is to survive in the marketplace. Apple, for instance, does not have television commercials anymore, but their customers know and love Apple merchandise so much that television commercials are an unnecessary expense. The same can be true for other means of advertising as well. If you have a business, find a form of advertising that will help you create a loyal customer base that will last for years to come. Many businesses and stores have channel letters, and many choose...
read moreMake an Impact with Pylon Boxes
Pylon boxes are unlike any other form of signage you are likely to use to advertise your business. Unlike the poster on your store’s wall, or the sign above your door, or even the marquee you use to advertise your wares, pylon boxes are steadfast and practically permanent. While you can change your pylon box’s shape, frame, color, or information whenever you want, it is expensive to do so. Pylon boxes separate you from your competition by sending a clear message to your customers that you value your business enough to want to install a...
read moreAwnings & Canopies: The Perfect Way to Advertise in a Busy Location
Many businesses located on main streets or in business districts are often situated on the ground floor of large buildings, with apartments overhead. These apartments can take up one or two stories, in which the store owners may live in them, or several stories that are open to the general public. This is a golden advertising and marketing opportunity that few small business owners take advantage of, but they should. The flat surface of awnings and canopies are pointed straight up or on a diagonal slant. Although shoppers and store visitors...
read moreAdd Some Style and Nostalgia to Your Business with Sign Boxes
You may remember sign boxes as those signs outside the community center and church in your hometown, where the owners could change the lettering to reflect current advertisements for holidays, attractions, and events. You may not see as many sign boxes in the city, or even in general now, due to the time factor required to consistently change the lettering to update your marketing and advertising. However, that time factor provides you with complete freedom over the way you advertise promotions, deals, and more for customers and patrons. If...
read moreChannel Letters Provide Advertising and Marketing Freedom
Channel letters, especially lit letters or led letters, are not new in the marketing and advertising world. However, while they are mainly used as intended, you do not have to. The way you choose to appeal to your customers or the methods you choose to achieve that are best left to your own judgment. In fact, by bucking the trend and using channel letters to their fullest extent, you can experience a surge of customer and visitor excitement when they visit your small business or store. Go Beyond Your Exterior Wall Space Lit led channel...
read moreAwnings and Canopies: Perfect for Outdoor Flower Shops
If you own and operate a small business specializing in selling flowers, especially if you are located in a big city, you know firsthand that store space can be limited. The less space you have, and the more expensive the rent is, and the less merchandise you will be able to host and sell to customers. In addition, once the summer begins, your store can heat up considerably, which may endanger your wares. Purchasing awnings and canopies for your flower shop will help keep your flowers alive, allowing customers to purchase more of them before...
read morePylon Signs Offer a Better Form of Advertising
You have seen pylon signs everywhere your entire life. Pylon signs are those large metal signs posted outside shopping malls and in business districts. While the information on them changes, varying from just the company names to a full description of the services of each business, one thing is clear: The use of a pylon sign by itself can drastically increase your revenue earning potential. The First Thing Customers See Although you can guarantee on old customers returning to your store time after time, new customers still need to be...
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