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Successful Signs Rely on Successful Locations
Like any form of advertising, market research is essential when considering signs. The placement of your signs will dictate whether or not they are successful and even the best signs can fail if they are placed in the wrong locations. Vital Signs works hard to help you find the best locations for all of your signs because we care about our clients. The first task is to look at your target market. What is your sign trying to accomplish? Typically, signs for restaurants and the food service industry are placed on long stretches of major...
read moreThe Many Different Faces of Outdoor Signs
Finding the right outdoor signs to carry your brand is not an easy task. Every company wants to ensure that their brand is properly represented through their outdoor signs. Vital Signs understands the nature and purpose of outdoor signs and it is our goal to help you understand the different types available. What is the purpose of your outdoor signs? Are they directly advertising your business, providing instructions or clarity, or acting as a branding element or placement sign? Outdoor signs can incorporate many of those elements into their...
read moreConquer the Night with Neon Signs
Toronto is a busy city and there are many businesses that are trying to capture your attention. Its 11 p.m. and you are walking through Chinatown. You’ve decided that you are hungry and you are now looking for a restaurant to eat at. Wasting no time, you scan the street for a suitable eatery. All of a sudden, you are drawn to a particular restaurant that happens to be featuring neon signs. The bright lights of the neon signs stimulate your eyes and make that restaurant more appealing than its competitors who relied on typical light board or...
read moreThe Importance of Maintaining Your Signs: Avoiding Common Sign Failure
As wonderful as signs are, they wear down with age, and can lead to some embarrassing situations for a business. Staying on top of sign maintenance is important, and it will help a business mitigate potential public embarrassment. Vital Signs provides sign creation and maintenance services. Broken Down Signs Are you using a backlit sign? What happens if the bulbs burn out? Using Blockbuster Video as an easy example, a few burnt out light bulbs could lead to a situation where your company sign reads “Bloc us Video” instead of “Blockbuster...
read moreThe Elements of Bad and in-Effective Sign Design
There are many factors of the sign design process that can make or break your signage. Understanding the ins-and-outs of sign design is important if you want your signs to be effective and compelling. Vital Signs has a lot of experience working with the sign design process and we are confident that we can help your business develop the perfect signs for your brand. A lot of signs may possess numerous facets of successful sign design. Yet, they fail because of their placement. Sign location is an essential component that directly dictates...
read moreHow to Create Influential Signs through the Process of Sign Design
Sign design is similar to any other form of design. There are certain elements which must be carefully crafted if a sign is to work as intended. Vital Signs understands both the conceptual and practical aspects of the sign design process and we want to pass this knowledge onto you. One of the most important aspects of sign design is color. Color draws the eyes in. It is important to create compelling visuals that will command the attention of your customers. For example, when you think of Apple, you think of white or for Starbucks, green....
read moreThe Impact of Neon Signs
The technology behind neon signs was invented in 1898, but it was popularized through the early 20th century. In the 1920s, neon signs brought cities alive, never before had such a vibrant form of signage been seen. Neon signs captivated entire populations and this is the reason why they are still popular to this day. Vital Signs loves working with neon signs and we believe that they are valuable. Every major city center features neon signs in some way. Think of Hong Kong, the city is blooming with light, and hanging from almost every single...
read moreSigns Are the Best Bang for Your Buck, Period
Are you looking for a great way to advertise your business, while still maintaining a budget? Signs are the best way to do this. A simple sign will advertise your business and influence consumers long after a television ad has finished airing. Vital Signs is ready to help you design the perfect signs to compliment the goals of your unique business. Why pay for expensive television ads that have no guarantee to reach the proper target audience? Signs can be placed anywhere and they work 24/7. When you are at home sleeping, your signs are still...
read moreA Look at the Most Common Outdoor Signs, Billboards
Whether you notice it or not, billboards can be found everywhere. Outdoor signs at King and Spadina can cost a business $14,000 to $16,000 for 4 weeks, but the exposure it provides is invaluable. If you want to advertise your outdoor signs at the Gardiner Expressway near the CNE, the same duration can cost a business around $14,000 or more, with an estimated 152,000 impressions per day. Placing outdoor signs at the entrance to the 401 at Bathurst costs around $8,000 for the same duration and will generate 260,000 daily impressions. Outdoor...
read moreOccupational Health & Safety Policy Statement
A company’s store sign says a lot about a specific company’s personality. An upbeat and vibrant store sign suggests that a company is energetic, fun, and young. A bland, dull, and lifeless store sign suggests that a company either doesn’t care about advertising, knows that its product is good enough, or that the company is as lifeless as its sign. Vital Signs wants to make sure that you have a store sign that properly represents your business and its unique goals. What kind of business do you want to be and how do you want your store sign to...
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