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Four Sign Design Flaws You Need to Know About
Every business should have a great sign with a great design. Not many do, however. Sign design is often overlooked when businesses renovate or advertise to customers. However, your sign’s appearance is the first impression you will make to potential and current customers, and is therefore necessary to get right. Here are four sign design flaws that may limit your revenue potential, and how you can fix them. Fancy Calligraphy Your storefront sign design states a lot about your business to customers. The content, context, and the way it is...
read moreFour Things Your Store Sign Tells Customers
Just like how people judge books by their covers, customers judge your business by their first impression of it: your storefront sign. Here are four different messages your signage sends customers and why they matter. An Old Sign Can Mean Poor Financial Planning Business owners usually renovate at least one section of their store every few years. Even if they maintain their store well, things naturally wear and tear, or fall into disrepair. Customers do not mind if your store is defective is some cosmetic way, like some peeling paint, or...
read more3 Reasons to Install an Outdoor Sign and Increase Sales
It may appear as though social media is the new battlefield for business marketing but nothing beats the old tried-and-true methods of physical advertising. What better way to grab consumers’ attention than outdoor signs, proudly and prominently displaying your business in a medium that few other competitors are using nowadays? Here are three reasons to install an outdoor sign for your business today, and take advantage of a prime, yet forgotten, advertising opportunity. Give Commuters Something to Look At Everyone hates commuting. You are...
read more4 Reasons Why Neon Signs Are Great for Business
Neon signs are not just iconic; they are a great way to advertise your business to potential customers at any hour of the day. You can use them to advertise your business, even if operating hours are over, they grab consumers’ attention and maintain it easier than conventional signage, their designs can be uniquely crafted to match your business interests, and they are incredibly affordable as an advertising medium in the long-term. You Can Now Advertise at Night Although not all small and medium-sized businesses operate during the night and...
read more4 Reasons Your Business Needs a Store Sign
Your store sign is your primary advertising vehicle to customers on the street, not just what your business does, but also the value you invest in your business. They need to understand that your business is better than the competition and that you value their shopping experience above all else. Here are four benefits of owning a store sign for your small or medium-sized business. Customers Need to Know About You Not every business nowadays is online. Most are not and, while customers are used to searching for products and deals online before...
read more3 Reasons Why You Should Renovate Your Store-Front Signage
A storefront’s sign says a lot about a business. If the signage is well-maintained the business most likely takes care of their premises and the quality of their products. If the signage is well-maintained but out of style, the business is small and may not have the means to renovate but they do care about their business. The importance of your signage and the effect it has on your sales and overall customer experience are paramount to your business. Here are three reasons why you should renovate your signage. Your Sign Is Your First...
read more5 Reasons to Choose Neon Signs for Your Business
Neon signs have existed since the 19th century. This old form of advertising hasn’t lost its touch and is still an effective way to promote your business. While the signage industry has evolved significantly in the last decade, neon signs have managed to carve out a niche and to provide a valuable advertising option for businesses that are looking to stand out amongst their competition. Here are five reasons why you should consider neon signs. 1. The Nostalgia Factor Never underestimate the power of nostalgia. People love wearing their rose...
read more4 Statistics in Favor of Outdoor Signs
Outdoor signs are an important factor of the current advertising industry. Most outdoor signs come in the form of billboards. These signs provide businesses with a lot of freedom when it comes to advertising and there are several reasons why you should consider designing outdoor signs for your business. Statistically, these types of signs generate positive results. Before taking the plunge, you probably have several questions about why outdoor signs are so great. Do not worry, we have you covered, and we’ll let the statistics do the talking....
read moreThe Benefits of Effective Sign Design
Sign design is as its name suggests, the process of designing a sign, the research into a specific industry, and the overall completion of the project. Sign design is an essential part of the advertising process and effective sign creation provides a business with a wide variety of benefits that will help them grow their brand, generate additional sales, and lockdown impulse buyers. Vital Signs provides signage solutions to all of its clients and we work hard to help them understand the sign design process. The beginning of any business...
read more5 Sign Statistics That Will Blow Your Mind
Statistics are the king in the world of retail and a great tool that allows you to measure the performance of your business. When it comes to signs, statistics are equally as important and there are several things you should know about how effective this form of advertising still is. Despite the evolution of digital media, traditional signs will help your business grow in ways that are extremely cost-effective. Vital Signs is with you every step of the way, ready to help you take your business to the next level through our many high quality...
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