Blog
Facilities
4 Signage Elements to Consider When Building an Effective Pylon Sign for Your Business
If you’ve ever walked down a busy street, you’ve probably seen dozens upon dozens of signs advertising local restaurants, haircut parlors, and knickknack shops. Signage is one of the most efficient ways to extend a business’s reach beyond the storefront. In fact, FedEx’s 2012 Office Survey reports that 76% of American customers have entered a store they’ve never visited before purely because of the sign. Having a sign clearly should be a high priority for business owners. If you want to increase your business’s reach, here are some of the...
read moreThe Most Common Mistakes to Avoid When Designing Your Business’s Sign Box
When it comes to business signage, you don’t want to cheap out. A sign is almost always the first impression potential customers get of your firm. According to consumer surveys, signs a responsible for half of a start-up’s consumer base, and signs, in general, have a greater impact than word of mouth, newspapers, radio, and television advertisements. Designing an effective sign box is no easy task. Sure, you may know the right things to consider, but what about the things not to do? Here are some of the most common mistakes in signage design...
read moreWhat Benefits Do Channel Letters Offer to Your Business? | Business Signs Toronto
If you’re new to the concept of channel letters, you may just have stumbled on an extremely impactful and cost-effective marketing weapon. In simple terms, channel letters are icons that are custom-made from a host of materials, including plastic and metal. Suitable for both simple and decidedly complex, LED-illuminated designs, these letters are typically used in exterior signage to display an associated brand name or visual identity. Make no mistake; signage remains particularly important if you own a piece of real-estate, as this can...
read moreExploring the Key Benefits of Awnings for Your Business | Signs Toronto
While we may be wrong, we’re going to go out on a limb here and suggest that you’ve never heard of awnings. Just in case we’re right, awnings are simply described as sheets of material that are stretched on a frame and primarily used to protect the doorways of commercial premises. However, this basic description does not do justice to awnings or the multiple benefits that they offer to entrepreneurs, nor does it really provide compelling evidence as to why you should introduce them into your business venture. In this...
read moreChannel Letters Are Better than Flat Cut Letters
Many businesses consider adding letters to their storefront to better advertise their business. However, simply adding letters to your store is the first step. The second step is knowing whether you want flat cut letters or three-dimensional (channel) letters that can also be illuminated. There are obvious differences between the two, so you should know what these differences are and how they apply to your business. It is really important to know what signage you want, as your signage will be the first interaction many customers will have...
read moreHow Pylon Signs Differ From Sign Boxes
Every business needs signage. Some business owners only look at illuminated signage. Knowing which type of signage is right for your business is vital, as every expense must be justifiable, especially for new or young businesses. Making the wrong choice, even when it comes to signage, can have a financial impact on the business as you will essentially have to make the same purchase twice. Once purchase for the wrong type of sign, and a second purchase to correct the first one. In this article, we will show you how to think of the differences...
read moreAdd Some Style to Your Business With Sign Boxes
Many times, businesses only do what is expected of them. A business owner will set up a storefront, purchase signage similar to the other businesses in the area, place signs in windows and on walls, and then focus solely on his or her business. This is a basic signage strategy that is expected of all businesses when starting out, but should be expanded and made unique once a business has established a steady cash flow. While this may work well, there is a way to make such a signage strategy more effective. You need to stylize your signage so...
read moreDesigning the Perfect Channel Letters For Your Business
Designing signage is hard, especially when consider what information to add, and what to leave out. It can be difficult to know if even adding a contact phone number to a piece of signage will result in effective advertising or not. When it comes to designing letters, whether lit or not, to be hung outside your storefront, this issue can seem more complex. However, with this article, we will evaluate the different types of information you can include. Designing letters is like desiging any other form of signage. The format is just a little...
read morePylon Signs: More than Just a Sign
Designing a sign is always the most complex step of the sign-creating process. Common questions pop up like: ● What colors should I use? ● What information should I add? ● How big should the sign be? ● Should I redesign other signage as well to make them match? ● What is the purpose of designing this sign? In order to design an effective sign, you need to be able to answer these questions in-depth. If you cannot do so, either reformulate the questions, consider alternative answers, or ask a sign manufacturing expert for help. While the design...
read moreCanopies and Awnings Are Good for Business and the Environment!
Consider the following scenario. Are you like Bob? Bob is an entrepreneur. He owns a shop. While business is good to Bob, Bob wants to lower his expenses in order to save more money in case the economy turns against him. Bob decides to lower his heating and cooling costs. He wants to lower his expenses as much as possible over the year. Bob does not know where to start, but he thinks that if he can regulate and control the natural temperature in his store better, he can pay less in heating and cooling expenses. Bob is right. Bob decides to...
read more