Light up Your Business with Sign Boxes

There can be a thing as “too much light.” Usually, in business, you’ll want it to brighten and light up its industry as much as possible. There are many good reasons for doing this.

People intrinsically trust business with better lighting because they believe that businesses with bad lighting are trying to hide something, like the cleanliness. People also trust brighter businesses because they believe these companies have enough profits to actually lighten their business interior. A company with a strict budget can sometimes unfairly be assumed to be struggling.

However, while lighting up a business is always a good thing, which is why many of your favorite fast food places and restaurants have those LED-powered channel letters fixed on the exterior of their businesses, you do not want to install too much lighting, or too high-powered lighting, because it might be distracting to customers.

Sign boxes are a happy medium between too little light, and too much. Sign boxes are the Goldilocks of lit signage. With these signs, you can not only advertise to customers, and potential customers, who walk by your store. You can also ensure that you will be able to catch the eyes of a customer passing by your store, without making them look away, because the lighting of a sign box is mellow, yet powerful.

The lighting is soft, calm, and inviting, yet does not overpower the senses. This is the perfect effect that you want to achieve if you are interested in purchasing or installing lit signage.

What Your Customers Really Want

When you are thinking about advertising and marketing, it can be very easy to think too much and go too far. Sure, we all want to increase our revenues from day to day, week to week, and month to month. However, many people do more than they need to.

Your competitors may have flashy and overly-complex advertising methods. They may be buying up Facebook advertisements, YouTube advertisements, and monetizing all their content online. You may feel like you want to do that as well. However, as effective as this may be for your competition, no one can beat one of the best, and most affordable, tried and true methods of marketing: signs.

Taking a smart approach to advertising means stepping back and observing the bigger picture. You could advertise online and reach a global audience, but that global audience may not be of much use to you if you are looking to add local customers to your customer base. You may be able to reach people in Russia with your advertising, but the chances they will be able to visit your store is very, very low.

It is better to target your audience based on the probability they will become your loyal customers. Signage is perfect for this goal.

Purchasing and installing signs on the outside of your store or shop can do wonders for your business, especially if you can capture your audience’s attention. Your audience could be drivers who commute past your store, people walking to the local college, or even just people randomly walking around town on their post-dinner walk. When it comes to advertising, the possibilities are endless. Try the methods that work, and have worked far longer than the Internet has been around.

If you are considering purchasing or installing sign boxes, or other signs, for your small business, and you operate in or around Toronto, Markham, Richmond Hill, Concord, Newmarket, Thornhill, the GTA, Brampton, and Mississauga, contact Vital Signs today. We have helped countless business owners and operators with their signage, and we can help you as well. For more information, or to check out our other forms of signage available, please visit us online at our website today.