Awnings & Canopies: The Perfect Way to Advertise in a Busy Location

Many businesses located on main streets or in business districts are often situated on the ground floor of large buildings, with apartments overhead. These apartments can take up one or two stories, in which the store owners may live in them, or several stories that are open to the general public. This is a golden advertising and marketing opportunity that few small business owners take advantage of, but they should.

The flat surface of awnings and canopies are pointed straight up or on a diagonal slant. Although shoppers and store visitors can enjoy the shade under them, individuals who are doing so cannot usually see the outer surfaces of an awning or canopy while standing under them. However, just because they cannot see the outer surface does not mean no one else can. This marketing strategy is meant to appeal to people in their apartments above your store, who have an unobstructed view of your awnings and canopies.

Those lucky individuals who live in high rise and low rise apartments next to or near your small business can all see your business. This is an amazing advertising opportunity as your store is one of the first things they see every morning, and the last thing they see at night.

By printing your logo, services, or even just your company name on your awnings and canopies, you can take advantage of this great opportunity. You may be able to add hundreds of customers in a very short time period, since they will remember your business and the goods and services you offer. While they may not need your services straight away, for instance if you are a professional tailor who offers custom alterations, they will eventually. Once that time occurs, your business will be among the first they flock to.

You are also not as limited to size, as other forms of signage are. Since an awning or canopy can span a store front’s length and width, unless you want to use multiple awnings and canopies, you can choose to decorate them as much or as little as you want. This provides you with the freedom to advertise and market your small business exactly how you want, and to the audience you want, every time. It is amazing what you can do once the formal boundaries of marketing and advertising no longer apply to you or your business.

The sky truly is the limit when you use new and innovative forms of marketing and advertising, especially ones that utilize your awnings and canopies to their fullest effectiveness. Install some today and see the results for yourself. You can now reach customers that you might have thought unreachable before, due to the tough logistics of appealing to practically everyone in multiple apartment buildings.

However, if they can see your store from their windows, they can see the top quality goods and services you offer. Marketing and advertising has never been easier. All it takes is a great idea, like using your awnings and canopies as an opportunity to spread awareness of your business and brand!

If you are interested in purchasing multiple awnings and canopies for your store or small business, or you just want to purchase and try out one awning and canopy each, contact Vital Signs today for more information. Business owners in and around Newmarket, Thornhill, and Richmond Hill have all received significant results from their unique and effective signage. For more information, or to place an order, please contact us at our website today.