LED Outdoor Signs: The Great Equalizer

Small and medium size businesses have strict budgets. Spending too much money on any specific area in the business can be crippling and result in the downfall of a company. Outdoor signs are an important part of any business that requires a constant presence in a specific area. If your company operates a tight advertising budget, LED outdoor signs are a great option and they are long-lasting, ensuring that your precious advertising budget is put to good use. Vital Signs manufactures outdoor signs for many of its clients and it is an area that we are experienced in.

Why LED Outdoor Signs

Outdoor signs are built to capture the attention of consumers. Our modern society is full of technological marvels. However, all of these developments have greatly limited the average attention span of a human being. For example, in 2015 the average attention span of an adult was 8.25 seconds, while it was 12 seconds in 2000. Average and boring outdoor signs will not capture the attention of consumers. This is where LED comes in. LED is glossy, bright, and attention-grabbing.

So why choose LED over other outdoor signs? For starters, LED signs are thin, light, and easy to install. They are easily manufactured, shipped, and they do not take up a lot of space. Traditional outdoor signs can be bulky and rely on size to be readable.

LED outdoor signs are also visible at night time. When it becomes night, many outdoor signs are no longer visible, especially those along highways. With an LED sign, it will glow in the nighttime and continue advertising your business no matter what time it is. This is a great advantage as it greatly increases the effectiveness of your sign, stretching your advertising budget even further. Don’t let a single penny go to waste.

If money is an issue, LED is cost effective. LED lights are long-lasting and will greatly outlive traditional outdoor signs. As other signs become weathered, your LED sign will continue to shine and advertise your company. The technology behind LED is environmentally friendly and doesn’t use a lot of energy. By using LED outdoor signs, you will help protect the environment. In comparison, neon signs—another popular sign option—often leak argon and mercury, two toxic chemicals with dangerous side effects.

When using LED outdoor signs, you can change your message whenever you wish. Perhaps your business is offering a specific promotion. With a traditional sign, you would have to have an entirely new sign created to advertise your sale. With LED, you simply key in the text required for the promotion on the panel and your new message is displayed, it’s that simple. You can also use LED signs to promote multiple messages, increasing the overall exposure of your business’s products and services. Depending on the type of LED sign you use, you can also include graphical images and change them as you wish. When working with this medium, flexibility is ensured.

Still, LED may afford you additional customization when compared to other types of signs, but the same design principals apply. Keep it simple, stay true to your brand, and ensure that you provide exceptional customer service. These basic business principals apply to all industries and should be followed in any outdoor signs you produce.

Vital Signs manufactures outdoor signs for companies across every industry. We have been working in the business for many years and we are dedicated to providing our customers with high quality signage solutions. We offer our services to clients in Toronto, Concord, Brampton, and the entire GTA. If you have any questions, please feel free to contact us today. We would be more than happy to help you out.